Brand Ambassadors
A long-term family of athletes, teachers and creatives who live the AYLA philosophy and carry it into every room they enter.
The programme
Ambassadors are the longest-standing voices in the AYLA community. Selected by invitation and application, they shape collections, teach in our studios and feature across every chapter of the brand.
This is a year-long partnership built on shared values and creative trust. Together we create rituals, films and seasonal stories that travel far beyond a single campaign.
What you receive
Annual Wardrobe
A full seasonal wardrobe across every new AYLA collection, fitted to your practice.
Retained Partnership
A monthly retainer in addition to project fees, paid for the duration of your year with AYLA.
Editorial Features
Be featured across campaigns, lookbooks, the AYLA Journal and in-store moments.
Teach with AYLA
Guest-teach at our pilates studio and wellness experiences, with full compensation.
Retreat Invitation
Join our annual AYLA Movement retreat alongside the wider ambassador family.
Co-Designed Capsule
Develop a signature edit or charm with the AYLA studio, released under your name.
Who we look for
- 01An established practice in movement, wellness or a creative discipline aligned with AYLA.
- 02A public platform with an engaged, considered audience — size matters less than resonance.
- 03Availability for two to three in-person production days per season.
- 04Willingness to commit to a twelve-month partnership.
- 05A point of view that pushes the brand forward — we look for individuality, not interchangeability.
Apply to become an Ambassador
Tell us about yourself. Selected applicants will receive a personal welcome from the AYLA team.